Search Engine Optimisation (SEO)
Overview
Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 1990’s and early 2000’s. SEO has come a long way since then, with Google setting quality benchmarks that all websites need to aspire to, or else face possible penalisation in their SEO rankings. In this module, you will learn what is SEO, the basics of optimising your website such that it will enhance your site's search rank and performance, and how to use tools to conduct competitor benchmarking.