The SCTP's WSQ Advanced Certificate in Digital Marketing for Retail trains and equips job seekers with key digital marketing skills for the retail industry. The course covers specialisations like SEO, SEM, Inbound Marketing, Social Media, and Brand Strategy. Further online content is provided for continued learning. Currently not open for intake.
(SCTP) WSQ Advanced Certificate in Digital Marketing for Retail
Digital marketing was the area that retail companies felt the need to grow most in. in this advanced cert, we seek to train and place trainees by equipping them with appropriate digital marketing skills in order to make them future ready.
Digital Marketing is a crucial role for SMEs and SMEs do not have the luxury of having specialised Marketing roles. The aim of this advanced cert is to help job seekers accumulate the skills required for the many marketing specialisations such as SEO / SEM / Inbound / Social Media and Brand Strategy in order for them to have skills ready to add value to retail companies. Furthermore, TaF.tc will provide additional online content beyond the courses to help them brush up their skills as digital marketing requires consistent trial and error. Digitalised customer experience as understanding the experience of the end user is critical to ensuring that marketing meets the intended objectives.
Full Time: 2
Part Time: 4
Blended
Everything you learn at TaF.tc can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in TaF.tc's Sewing Labs.
Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.
If you're looking to reach and engage with customers in the retail industry, then Digital Marketing (SEM) is a must-have tool in your marketing arsenal. This comprehensive course will teach you the fundamentals of SEM, including how to conduct keyword research, create effective ad campaigns, and write value-driven copy that will attract and engage with your target audience. You'll also learn how to track and analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns for better results. With the skills and knowledge gained in this course, you'll be able to effectively use SEM to drive growth and success in the retail industry.
Registered Title:Digital Marketing (SEM) in Retail SSG Approved Training & Assessments Hours:16:00
If you're looking to boost sales and drive growth in the retail industry, then Search Engine Optimisation (SEO) is a must-have tool in your marketing strategy. SEO is the process of optimizing your website and online presence to increase organic traffic from search engines like Google. By improving your website's ranking, you can attract more visitors who are actively searching for products and services like yours. Our comprehensive SEO course will teach you the fundamentals of SEO, including keyword research, on-page optimization, link building, and tracking and analysis. With the skills and knowledge gained from this course, you'll be able to effectively implement SEO tactics to boost your website's visibility and drive more sales for your retail business.
Registered Title:Search Engine Optimisation (SEO) to Boost Retail Sales SSG Approved Training & Assessments Hours:16:00
Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
Registered Title:Digital Marketing (Inbound Marketing) for Retail SSG Approved Training & Assessments Hours:16:00
Are you looking to increase your online presence and reach a wider audience in the retail industry? In this course, you will learn how to build a strong presence on popular social media platforms such as Instagram, Facebook, and TikTok. We will explore effective strategies to leverage the power of social media to influence sales and drive more business.
Registered Title:Digital Marketing Social media Marketing for Retail SSG Approved Training & Assessments Hours:16:00
Registered Title:Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World SSG Approved Training & Assessments Hours:16:00
In the rapidly evolving digital landscape, the "Leveraging Technology for Seamless Customer Experience" course empowers executives and managers with the necessary skills and knowledge to enhance customer experiences using advanced technology. This hands-on course is designed to help professionals not just meet, but exceed the expectations of the modern customer.
Registered Title:Creating a Digitalised Customer Experience in Retail SSG Approved Training & Assessments Hours:16:00Upon successful completion of each module within the course, you will be awarded the Workforce Skills Qualification (WSQ) Statement of Attainment (SOA) by SkillsFuture Singapore. After successful completion of all modules within the course, you will be awarded a (SCTP) WSQ Advanced Certificate in Digital Marketing for Retail.
You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.
Your TaF.tc Sewing Tool Kit - If you have not purchased it before, please refer here for the full list.
Most definitely! Upon completion of your Diploma programme, you will be awarded a hardcopy WSQ Diploma certificate from us, and you can also access the softcopy via your MySkillsFuture portal!
Yes we will! Whether it's through promoting your brand on our alumni portal THE LABEL SG, or providing mentorships and consultations to further your studies, we’ve got your back!
The courses are conducted in the form of lectures, discussions, demonstrations, case studies, practical exercises, and hands-on activities. You will then be assessed on the work you have done with a final evaluation at the end of every course.
Not at all! You can enrol for our Diploma programme without any prior experience, as long as you have a passion for fashion!
The Fashion Business Diploma will be split into 5 main categories which will cover the fundamentals of fashion design, fashion business essentials, production and manufacturing processes, digital marketing, and developing a comprehensive business plan to wrap up everything you’ve learnt in the Diploma.
