Digital Marketing (Inbound Marketing) for Retail
Overview
Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business's marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
