Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 1990’s and early 2000’s. SEO has come a long way since then, with Google setting quality benchmarks that all websites need to aspire to, or else face possible penalisation in their SEO rankings. This SEO course in Singapore will help you learn what SEO is, the basics of optimising your website such that it will enhance your site's search rank and performance, and how to use tools to conduct competitor benchmarking.
| E-learning | Training | Assessment |
|---|---|---|
| 00:00 | 06:30 | 01:30 |
Optimise your website search rank and performance
Use online tools to carry out keyphrase and market research
Perform competitor benchmarking using tools and advanced search commands
Implement best practices relating to search engine inclusion and exclusion
Implement best practice SEO web design, copywriting and site architecture
Select the best approaches to running your SEO campaigns
Carry out effective link building and off-page optimisation
Singapore/PR Students:
GCE ‘O’ Level with 3 credits including English and Mathematics OR
WSQ Advanced Certificate OR
WSQ ES WPLN Level 5 and above
International Students:
High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
Qualifications from professional institutes may be considered on a case-by-case basis AND/OR
Pass TaF.tc Entrance Test
English Language Requirement –
Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
IELTS score 4.5 or TOEFL score 450
ALL Students are required to have basic knowledge of computer and Microsoft Office
Student must fulfil the following requirements:
75% attendance rate of total training hours per module
Be found competent during written, practical and oral assessments.
Student Pass Holders – a minimum of 90% attendance per month will be required.
Web designers and developers
Sales and marketing staff
Marketing Executives
Junior digital marketers
Business development managers
Overview of the search marketing landscape
How search engines work and rank relevant websites in search results
How social media is impacting on SEO
A review of the risks when running SEO campaigns
Examples of common SEO implementation issues
Setting and measuring SEO goals and objectives
Keyword research and planning: outsmarting your competitors
Keyword research tools and software
Using research tools to avoid the Google penalty
|
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Search Engine Optimisation. WSQ Certification is nationally endorsed and recognised by industry partners. |
SkillsFuture Singapore Grant (SSG)
All Singapore Citizens and Permanent Residents
SkillsFuture Mid-Career Enhanced Funding (SFMCES)
All Singaporeans aged 40 years and above
Enhanced Training Support Funding (ETSS)
SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million
Company must be registered or incorporated in Singapore
At leat 30% local shareholding is held by Singapore Citizens or Singapore Permanent Residents
Employees are Singaporean / PR
SME can claim additional 20% of full gross fee under ETSS where applicable
To check ETSS eligibility, contact our programme advisor at +65 3158 9328
so that they could check directly with the Grant Calculator system on your eligibility.