Footwear Branding and Buying Strategy

Online Short Course Footwear Design and Product Development
Use the right tools to approach market positioning of your footwear brand. Identify the needs of your target customers and develop a merchandise plan.

Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits. Funding Period: 1st March 2021 to end Feb 2024

The Details


    Registered Title: (Footwear Branding and Buying Strategy )

    TPGateway Code:TGS-2022014425

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:34:00 Trainer Facilitated Hours (On Campus/Virtual):32:00 Self-Directed E-learning Hours:00:00 Assessment Hours:02:00
  • Identify factors contributing to building brand identity.
  • Identify target market and consumer demographics.
  • Create a branding strategy to establish a footwear fashion brand.
  • Formulate a merchandising plan.
  • Evaluate the merchandise plan through qualitative and quantitative analysis.
  • Review and revise merchandise plans to optimize profit.
Key Learning Areas
  • Footwear brand icons and values.
  • Types of footwear and its function value.
  • Types of retail formats and distribution channels.
  • Criteria for market selection.
  • Competitor analysis in the chosen market segment.
  • Consumer demographics and buying patterns.
  • Market and price positioning.
  • Markups, margins, and retail price computations.
  • Merchandise plan for footwear.
  • Open to buy plan for footwear.
  • Methods of evaluating Key Performance Indicators.
  • Qualitative and quantitative analysis.
Certificate Issuance

Upon successful completion of the course, the student will be awarded a Certificate in Footwear Branding and Buying Strategy.

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Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books
  • Devices need to have a working camera and a microphone.


We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

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