Fashion Brand Management

Online Short Course Apparel Design and Product Development
In this hands-on class, learn the importance of branding and create your own brand marketing strategy with your own unique selling point (USQ).

Branding can play a significant part to make your brand stand out from the crowd, particularly in competitive markets. You will have an intensive, interactive, hands-on understanding of how to create your own brand from scratch including your brand name, logo, identifying your unique selling proposition, identifying your target market, brand positioning and developing the sales and marketing strategy.

The Details


    Registered Title: (Fashion Brand Management )

    TPGateway Code:TGS-2024042513

  • total hours



Course Duration

SSG Approved Training & Assessments Hours:26:00 Trainer Facilitated Hours (On Campus/Virtual):16:00 Self-Directed E-learning Hours:08:00 Assessment Hours:02:00
  • Manage implementation of brand identity to ensure alignment with brand positioning strategies.
  • Implement corrective actions to enhance brand guidelines.
  • Evaluate the success of the brand to identify improvements.
  • Develop research construct based on selected target markets.
  • Create logos, key brand messages, or taglines that resonate with the organization's brand.
  • Communicate to stakeholders on brand guidelines.
Key Learning Areas
  • Brand management strategies.
  • Brand management principles.
  • Brand culture and ethos.
  • Theories of brand creation.
  • Methods to implement brand guidelines.
  • Impact of brand identity on the marketing mix.
  • Importance of brand identity.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Brand Guideline Development-4 by SkillsFuture Singapore. WSQ Certification is nationally endorsed and recognized by industry partners.
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Fees & Funding
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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before registering for class. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart Phone capable of accessing their respective app stores
  5. Access to data or wifi connections


Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

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