Digital Marketing (SEM) in Retail

Online Short Course Retail

Enhance your marketing skills with our comprehensive Digital Marketing (SEM) course in Retail. Learn to conduct keyword research, create effective ad campaigns, track performance and optimize for better results.


If you're looking to reach and engage with customers in the retail industry, then Digital Marketing (SEM) is a must-have tool in your marketing arsenal. This comprehensive course will teach you the fundamentals of SEM, including how to conduct keyword research, create effective ad campaigns, and write value-driven copy that will attract and engage with your target audience. You'll also learn how to track and analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns for better results. With the skills and knowledge gained in this course, you'll be able to effectively use SEM to drive growth and success in the retail industry.

The Details


    Registered Title: (Digital Marketing (SEM) in Retail )

    TPGateway Code:TGS-2022017350

  • total hours



Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assessment Hours:01:00
  • Build profitable web marketing programs.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Perform daily account management for pay-per-click accounts on Google AdWords, Yahoo, Bing, and other search platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search.
  • Block poor-quality traffic sources from all campaigns.
  • Identify fraud and low-performing sources and domains.
Key Learning Areas
  • Characteristics of Google AdWords, Microsoft AdCenter, Yahoo Search Marketing, and other data management platforms.
  • PPC functions through the quality score and conversion rate.
  • Objectives, goals, and expectations of  PPC campaigns strategy.
  • Actionable metrics for performance measurement and effective segmentation of keywords.
  • Ad writing techniques.
  • Campaign management tools.
  • Techniques in bid management, ad copy creation, competitor analysis, and keyword research.
  • Techniques in conducting split testing on different websites and layouts, and designs.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for WSQ Digital Marketing (SEM) in Retail - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
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Fees & Funding
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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections


We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.