Our Specialties - Merchandising & Marketing Professional Courses

Beyond the creation of fashion, the fashion industry is a fast paced business in which consumers’ desires latest trends must be explored in order to succeed with the newest product line.

Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to the presentation of products to customers with the aim of maximizing a company’s sales and profitability.

Successful fashion marketing depends on understanding tomorrow’s customers and consumers desire and responding with appropriate products and service. Merchandisers track orders from design conceptualization to end consumers, and manage the entire supply chain to exceed customers’ satisfaction.