Social Media Marketing (New)

Online Short Course Fashion Business

Upgrading your skills can be easy. Learn to develop social media marketing strategies and evaluate the effectiveness of social media in raising your brand!

In today’s world, social media communication is key focus for all businesses. In this social media marketing course, you will learn to identify marketing communication opportunities in new media, how to develop marketing communication plans, and how to evaluate the effectiveness of the social media platform in raising brand profile. The unit is delivered through lectures, group activities, Q&A sessions, group discussions and presentations. Funding Period: 1st March 2021 to end Feb 2024

The Details


    Registered Title: (WSQ Social Media Management (Synchronous E-Learning))

    TPGateway Code:TGS-2019503109

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):14:30 Self-Directed E-learning Hours:00:00 Assessment Hours:01:30
  • Identify marketing communication opportunities in social media.
  • Support brand alignment to social media communication channels.
  • Develop marketing communication plans for fashion retail.
  • Analyse the effectiveness of social media implementation for fashion retail.
Key Learning Areas
  • Pros and cons of making changes to social media marketing communications
  • Types of e-based marketing communication plans
  • Criteria for selection of e-marketing communication and mobile social media
  • Target audience for retail and merchandise categories
  • Various forms and terminologies used in new media marketing
  • Types of resources for implementing new media marketing communication
  • Factors affecting trends and market development
Certificate Issuance
Upon successful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA) for WSQ Social Media Management. WSQ Certification is nationally endorsed and recognised by industry partners.
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Fees & Funding
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Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.


Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

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