Social Media Marketing

Become the Next Fashion Talent

Social Media Marketing (Social Media Management)

Overview

In today’s world, social media communication is key focus for all businesses. In this interactive module you will learn to identify marketing communication opportunities in new media, how to develop marketing communication plans, and how to evaluate the effectiveness of the social media platform in raising brand profile. The unit is delivered through lectures, group activities, Q&A sessions, group discussions and presentations.

Course Specialities
  • Fashion Business
  • Apparel Design & Product Development
  • Footwear Design and Product Development
Modules (1)
  • 1
    Social Media Marketing
    E-learning Training Assessment
    00:00 14:30 01:30
    In today’s world, social media communication is key focus for all businesses. In this interactive module you will learn to identify marketing communication opportunities in new media, how to develop marketing communication plans, and how to evaluate the effectiveness of the social media platform in raising brand profile. The unit is delivered through lectures, group activities, Q&A sessions, group discussions and presentations.
    16:00
Course Duration
  • SSG Approved Training & Assessment Hours 16:00
 Objectives
  • Identify marketing communication opportunities in social media.
  • Support brand alignment to social media communication channels.
  • Develop marketing communication plans for fashion retail.
  • Analyse the effectiveness of social media implementation for fashion retail.
 Entry Requirement

Singapore/PR Students:

  • GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • WSQ Advanced Certificate OR
  • WSQ ES WPLN Level 5 and above

International Students:

  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • Qualifications from professional institutes may be considered on a case-by-case basic OR
  • Pass TaF.tc Entrance Test

English Language Requirement –

  • Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
  • IELTS score 4.5 or TOEFL score 450

ALL Students are required to have basic knowledge of computer and Microsoft Office

 Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required
 Who Should Attend
  • Shop Manager / Department Manager
  • Visual Merchandising / Merchandising Manager
  • Buyer
  • Operations Manager / Area Manager
  • Marketing / Marketing Communications Manager
  • Entrepreneur
 Key Learning Areas
  • Pros and cons of making changes to social media marketing communications
  • Types of e-based marketing communication plans
  • Search Engine Optimization
  • Criteria for selection of e-marketing communication and mobile social media
  • Target audience for retail and merchandise categories
  • Various forms and terminologies used in new media marketing
  • Types of resources for implementing new media marketing communication
  • Factors affecting trends and market development
 Certificate Issuance
Upon successful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA) for WSQ Social Media Management. WSQ Certification is nationally endorsed and recognised by industry partners.
Course Fee
All Singaporean/PRs (SSG)

SkillsFuture Singapore Grant (SSG)
All Singapore Citizens and Permanent Residents

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • - -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
Singaporean (SFMCES)

SkillsFuture Mid-Career Enhanced Funding (SFMCES)
All Singaporeans aged 40 years and above

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • Less: SFMCES -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
Singaporean (WTS)

Workfare Training Scheme (WTS)
Aged ≥ 35 years and earning ≤ $2,000/month

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • Less: WTS S$ 44.50
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 63.57
SMEs (ETSS)

Enhanced Training Support Funding (ETSS)
SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million
SME can claim additional 20% of full gross fee under ETSS where applicable

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • - -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
International Students
  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • NA NA
  • NA NA
  • GST (7%) S$ 63.14
  • Total Fees Payable (Inclusive of GST) S$ 965.14
Course Schedule (Full Time)
Social Media Marketing
  • Date 08 Jul 2019 to 09 Jul 2019 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Full
Social Media Marketing
  • Date 20 Jul 2019 to 21 Jul 2019 View Schedules
  • Day Weekend
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Open Apply Now
Social Media Marketing
  • Date 24 Sep 2019 to 25 Sep 2019 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Open Apply Now
Social Media Marketing
  • Date 09 Oct 2019 to 10 Oct 2019 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Filling Fast Apply Now
Social Media Marketing
  • Date 02 Dec 2019 to 13 Dec 2019 View Schedules
  • Day Evening
  • Time 7:00 PM - 10:00 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Open Apply Now
Social Media Marketing
  • Date 17 Jan 2020 to 20 Jan 2020 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Open Apply Now