What is SEO? With this digital marketing course, learn how search engines work, discover the tricks to optimising your site, and promote your fashion label!
Registered Title: (WSQ Search Engine Optimisation (SEO) )
TPGateway Code:TGS-2019502251
08:00
Online
Optimise your website search rank and performance
Use online tools to carry out keyphrase and market research
Perform competitor benchmarking using tools and advanced search commands
Implement best practices relating to search engine inclusion and exclusion
Implement best practice SEO web design, copywriting and site architecture
Select the best approaches to running your SEO campaigns
Carry out effective link building and off-page optimisation
Singapore/PR Students:
GCE ‘O’ Level with 3 credits including English and Mathematics OR
WSQ Advanced Certificate OR
WSQ ES WPLN Level 5 and above
International Students:
High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
Qualifications from professional institutes may be considered on a case-by-case basis AND/OR
Pass TaF.tc Entrance Test
English Language Requirement –
Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
IELTS score 4.5 or TOEFL score 450
ALL Students are required to have basic knowledge of computer and Microsoft Office
Student must fulfil the following requirements:
75% attendance rate of total training hours per module
Be found competent during written, practical and oral assessments.
Student Pass Holders – a minimum of 90% attendance per month will be required.
Web designers and developers
Sales and marketing staff
Marketing Executives
Junior digital marketers
Business development managers
Overview of the search marketing landscape
How search engines work and rank relevant websites in search results
How social media is impacting on SEO
A review of the risks when running SEO campaigns
Examples of common SEO implementation issues
Setting and measuring SEO goals and objectives
Keyword research and planning: outsmarting your competitors
Keyword research tools and software
Using research tools to avoid the Google penalty
A fully integrated marketer with strong foundation in tech B2B marketing, passion for community building and a love for the startup ecosystem. Am now responsible for celebrating developer products at Meta. My childhood dream was to become a detective. I love to investigate, think of endless possibilities and rationalise scenarios until it made sense, to uncover the truth. This passion for analysing behaviours and tinkering to see what makes people tick has followed me into my professional career. I treat every marketing action as an experiment and closely decipher different users’ motivations to help companies bring the greatest value to their customers through experiences, transforming them from good to super mighty awesome. I seek new challenges that merge new technologies with human-centered methodologies to create innovative solutions for an intended customer segment. Driven by discovering new insights, I find that the best ideas are born from collaboration. Being result-oriented, it is pertinent for me to see a project move from conception to realisation. In brief, I want to make people happy with simple products and epic experiences.
Kim heads the strategy team at Rogue Digital, a full-service Digital Marketing Agency providing a wide variety of services from Search Engine Marketing and Search Engine Optimisation to Web Development, Social Media Marketing, and more. Wielding a degree in accounting, Kim drives cost-effective campaigns for brands that demonstrate positive ROI. With over half a decade of experience in digital media buying, specialising in results-driven performance marketing campaigns, he has worked with global and local clients from various industries such as Brother Singapore, Soo Kee Group, Hitachi, Far East Organisation, and Mapletree Industrial. Kim is always ready for a digital campaign, no matter how tough the challenge. At TaF.tc, Kim teaches students in his digital marketing classes using his insights having run innumerable cost-effective campaigns across industries.
Joanna heads the operations team at Rogue Digital, a full-service Digital Marketing Agency providing a wide variety of services, including Search Engine Marketing, Social Media Marketing, Creative Design, and Content Writing. She has a major in graphic design as well as more than half a decade of experience running digital marketing campaigns for a diverse set of clients, including RISIS, Browhaus, the Automobile Association of Singapore, Carousell, and PAZZION. Joanna has a proven track record of delivering cost-efficient results while achieving campaign KPIs, and she takes joy in teaching others to do the same. In her class, you’ll learn about Search Engine Marketing (SEM) and Social Media Management. You’ll also learn that digital marketing isn’t very difficult, well-worth learning and how to unlock the intricacies of transforming your digital return of investment to bring your brand to the next level.
You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.
Yes! You can use any SkillsFuture Credits you have to pay for course fees.
We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!
We do not offer any make-up or replacement classes.
