Search Engine Optimisation (SEO) (New)

Online Short Course Fashion Business
What is SEO? With this digital marketing course, learn how search engines work, discover the tricks to optimising your site, and promote your fashion label!
Search Engine Optimisation (SEO) is widely regarded as an important and fundamental part of any digital marketer’s arsenal, yet it still remains very misunderstood by many who still follow SEO techniques from the 1990’s and early 2000’s. SEO has come a long way since then, with Google setting quality benchmarks that all websites need to aspire to, or else face possible penalisation in their SEO rankings. This SEO course in Singapore will help you learn what SEO is, the basics of optimising your website such that it will enhance your site's search rank and performance, and how to use tools to conduct competitor benchmarking.

The Details


    Registered Title: (WSQ Search Engine Optimisation (SEO) )

    TPGateway Code:TGS-2019502251

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:08:00 Trainer Facilitated Hours (On Campus/Virtual):06:30 Self-Directed E-learning Hours:00:00 Assessment Hours:01:30
  • Optimise your website search rank and performance

  • Use online tools to carry out keyphrase and market research

  • Perform competitor benchmarking using tools and advanced search commands

  • Implement best practices relating to search engine inclusion and exclusion

  • Implement best practice SEO web design, copywriting and site architecture

  • Select the best approaches to running your SEO campaigns

  • Carry out effective link building and off-page optimisation

Entry Requirement

Singapore/PR Students:

  • GCE ‘O’ Level with 3 credits including English and Mathematics OR

  • WSQ Advanced Certificate OR

  • WSQ ES WPLN Level 5 and above


International Students:

  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR

  • Qualifications from professional institutes may be considered on a case-by-case basis AND/OR

  • Pass Entrance Test


English Language Requirement –

Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR

IELTS score 4.5 or TOEFL score 450


ALL Students are required to have basic knowledge of computer and Microsoft Office

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments.

Student Pass Holders – a minimum of 90% attendance per month will be required.

Who Should Attend
  • Web designers and developers

  • Sales and marketing staff

  • Marketing Executives

  • Junior digital marketers

  • Business development managers

Key Learning Areas
  • Overview of the search marketing landscape

  • How search engines work and rank relevant websites in search results

  • How social media is impacting on SEO

  • A review of the risks when running SEO campaigns

  • Examples of common SEO implementation issues

  • Setting and measuring SEO goals and objectives

  • Keyword research and planning: outsmarting your competitors

  • Keyword research tools and software

  • Using research tools to avoid the Google penalty

Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Search Engine Optimisation. WSQ Certification is nationally endorsed and recognised by industry partners.
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Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books
  • Devices need to have a working camera and a microphone.


We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

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