Our WSQ Advanced Certificate in Retail (Marketing) is designed to equip students with a comprehensive suite of digital marketing solutions to generate leads and build brand awareness.
We will explore various strategies for driving website traffic, including Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We will also focus on inbound marketing techniques to create engaging content that fosters relationships with potential customers, and harness the power of social media to enhance brand visibility.
This is the perfect course for marketing professionals and business owners looking to enhance their online presence and drive sales in the digital world.
Full Time: 1.5 Months
Part Time: 3 Months
Blended
Everything you learn at TaF.tc can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in TaF.tc's Sewing Labs.
Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.
Our Digital Marketing (SEM) in Retail gives you a comprehensive understanding of Search Engine Marketing (SEM), a powerful tool for businesses to increase visibility and drive traffic to their websites through paid advertising on search engines like Google and Bing. SEM enables businesses to target users actively searching for relevant products or services, delivering ads directly to those most likely to engage.
This course will cover essential concepts, including pay-per-click (PPC) advertising, ad auction mechanics, keyword targeting, campaign optimization, and conversion tracking. You will learn how to set up and manage SEM campaigns effectively, monitor their performance, and understand how SEM complements other digital marketing tactics, like Search Engine Optimization (SEO). While SEO focuses on organically improving search engine rankings over time, SEM provides a faster way to gain visibility and drive traffic through paid methods.
Registered Title:Digital Marketing (SEM) in Retail SSG Approved Training & Assessments Hours:16:00Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.
We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.
Registered Title:Search Engine Optimisation (SEO) to Boost Retail Sales SSG Approved Training & Assessments Hours:16:00In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognizable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.
Registered Title:Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World SSG Approved Training & Assessments Hours:16:00In this Creating a Digitalised Customer Experience in Retail course on how to become an influencer, you will learn the essential skills and strategies needed to build your personal brand and effectively engage with your audience across various social media platforms. The course covers topics such as identifying your niche, creating compelling content, and utilizing storytelling techniques to connect authentically with your followers. You will also explore best practices for growing your online presence, collaborating with brands, and leveraging analytics to measure your impact and success.
Whether you aspire to be an influence in fashion, lifestyle, fitness, or any other field, this course will empower you with the knowledge and tools to establish yourself as a successful influencer and make a meaningful impact.
Registered Title:Creating a Digitalised Customer Experience in Retail SSG Approved Training & Assessments Hours:16:00Welcome to the Orientation Programme! This course is designed to provide new participants with a comprehensive introduction to our institution's culture, values, and essential practices. Over the course of this programme, you will gain insights into the resources available to support your success, understand the expectations for your academic and professional journey, and become familiar with key policies and procedures.
Through interactive sessions, group activities, and informative presentations, you will connect with peers, meet faculty and staff, and explore the tools and strategies needed to thrive in your new environment. Whether you are a student, staff member, or faculty, this programme is tailored to ensure you feel prepared, informed, and excited to embark on this new chapter.
By the end of the Orientation Programme, you will have a solid foundation to navigate your journey confidently and make the most of the opportunities available to you.
Registered Title:SCTP Orientation Programme SSG Approved Training & Assessments Hours:03:00This session offers a holistic approach to self-awareness, professional development, and business growth within Singapore's dynamic job market. Participants will delve into understanding their personal strengths and weaknesses through personality tests and analysis, uncovering their natural talents and areas for improvement. The session equips them with practical skills for crafting standout professional profiles, including CVs, cover letters, and LinkedIn optimization, along with valuable tips and mock sessions for job interview preparation.
Complementing this personal development journey is introduction to Mentorship Support Grant (MSG), an initiative by SkillsFuture Singapore. MSG provides partial funding for mentorship support, specifically designed for Singapore businesses and delivered by TaF.tc. This program emphasizes enhancing employee skills, boosting productivity, and supporting job redesign within companies, ultimately aligning personal growth with broader organizational development.
Registered Title:Career Guidance and Entrepreneurship SSG Approved Training & Assessments Hours:08:00Upon successful completion of each module within the course, you will be awarded the Workforce Skills Qualification (WSQ) Statement of Attainment (SOA) by SkillsFuture Singapore. After successful completion of all modules within the course, you will be awarded a (SCTP) WSQ Advanced Certificate in Retail (Marketing).
Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class.
The courses are conducted in the form of lectures, discussions, demonstrations, case studies, practical exercises, and hands-on activities. You will then be assessed on the work you have done with a final evaluation at the end of every course.
Yes we will! Whether it's through promoting your brand, or providing mentorships and consultations to further your studies, we’ve got your back!
The Programme will cover the fundamentals of SEM, SEO, Inbound Marketing, Social Media Marketing, and Branding Strategy
Not at all! You can enrol for our programme without any prior experience, as long as you have a passion!
Most definitely! Upon completion of your SCTP Advanced Certificate, you will be awarded a hardcopy WSQ Advanced Certificate from SSG, and you can also access the softcopy via your MySkillsFuture portal!