Paid Search Engine Marketing (SEM) (New)

Online Short Course Fashion Business

Learn the basics of creating a successful Google Ads Search and Display advertising campaign from scratch! SkillsFuture Credits and PSEA applicable to offset the amount.

Modern consumers rely on more than just advertising and word-of-mouth reviews in order to make a purchase decision. In fact, they are increasingly relying on Google searches - not only to find the best product for their needs, but also to find new products they might not have even considered before. In this environment, being able to pre-empt and address the needs of potential consumers via Google is increasingly important in drawing new customers to your product. In this module, you will learn the basics of how to create a Google Ads Search advertising campaign from scratch, understand how Google AdWords works, and how to measure and fine-tune your AdWords campaign parameters for optimal results. Funding Period: 1st March 2021 to end Feb 2024

The Details


    Registered Title: (WSQ Paid Search Engine Marketing (Synchronous E-Learning))

    TPGateway Code:TGS-2019502250

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:08:00 Trainer Facilitated Hours (On Campus/Virtual):06:30 Self-Directed E-learning Hours:00:00 Assessment Hours:01:30
  • Set up a Google Ads Search and Display advertising campaign from scratch

  • Perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results

  • Create successful text and display ads that drive clicks and conversions

  • Conduct effective and extensive keyword research with the Google Keyword Planner

  • Set up conversion tracking for measuring performance and to enable advanced bidding options (e.g. Enhanced CPC, Target CPA, Target ROAS)

  • Analyse reports and optimise campaigns to maximise return on investment

Key Learning Areas
  • Comprehensive step by step walkthrough on how to set up a Google Ads Search and Display advertising campaign from


  • Learn how to manage Ads campaigns in-house or outsource to an external vendor

  • Reveal what digital marketing agencies don’t want you to know

  • Open your eyes and understand that industry best practices may not always be the right way to go

  • Digital advertising strategies that actually work and help you achieve your KPIs  

  • Techniques to Measure, Analyse, and Optimise your campaigns based on insights from industry experts

Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Paid Search Engine Marketing. WSQ Certification is nationally endorsed and recognised by industry partners.
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Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.


Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

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