Learn the basics of creating a successful Google Ads Search and Display advertising campaign from scratch! SkillsFuture Credits and PSEA applicable to offset the amount.
Registered Title: (WSQ Paid Search Engine Marketing (Synchronous E-Learning))
TPGateway Code:TGS-2019502250
08:00
Online
Set up a Google Ads Search and Display advertising campaign from scratch
Perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results
Create successful text and display ads that drive clicks and conversions
Conduct effective and extensive keyword research with the Google Keyword Planner
Set up conversion tracking for measuring performance and to enable advanced bidding options (e.g. Enhanced CPC, Target CPA, Target ROAS)
Analyse reports and optimise campaigns to maximise return on investment
Comprehensive step by step walkthrough on how to set up a Google Ads Search and Display advertising campaign from
scratch
Learn how to manage Ads campaigns in-house or outsource to an external vendor
Reveal what digital marketing agencies don’t want you to know
Open your eyes and understand that industry best practices may not always be the right way to go
Digital advertising strategies that actually work and help you achieve your KPIs
Techniques to Measure, Analyse, and Optimise your campaigns based on insights from industry experts
A fully integrated marketer with strong foundation in tech B2B marketing, passion for community building and a love for the startup ecosystem. Am now responsible for celebrating developer products at Meta. My childhood dream was to become a detective. I love to investigate, think of endless possibilities and rationalise scenarios until it made sense, to uncover the truth. This passion for analysing behaviours and tinkering to see what makes people tick has followed me into my professional career. I treat every marketing action as an experiment and closely decipher different users’ motivations to help companies bring the greatest value to their customers through experiences, transforming them from good to super mighty awesome. I seek new challenges that merge new technologies with human-centered methodologies to create innovative solutions for an intended customer segment. Driven by discovering new insights, I find that the best ideas are born from collaboration. Being result-oriented, it is pertinent for me to see a project move from conception to realisation. In brief, I want to make people happy with simple products and epic experiences.
Kim heads the strategy team at Rogue Digital, a full-service Digital Marketing Agency providing a wide variety of services from Search Engine Marketing and Search Engine Optimisation to Web Development, Social Media Marketing, and more. Wielding a degree in accounting, Kim drives cost-effective campaigns for brands that demonstrate positive ROI. With over half a decade of experience in digital media buying, specialising in results-driven performance marketing campaigns, he has worked with global and local clients from various industries such as Brother Singapore, Soo Kee Group, Hitachi, Far East Organisation, and Mapletree Industrial. Kim is always ready for a digital campaign, no matter how tough the challenge. At TaF.tc, Kim teaches students in his digital marketing classes using his insights having run innumerable cost-effective campaigns across industries.
Joanna heads the operations team at Rogue Digital, a full-service Digital Marketing Agency providing a wide variety of services, including Search Engine Marketing, Social Media Marketing, Creative Design, and Content Writing. She has a major in graphic design as well as more than half a decade of experience running digital marketing campaigns for a diverse set of clients, including RISIS, Browhaus, the Automobile Association of Singapore, Carousell, and PAZZION. Joanna has a proven track record of delivering cost-efficient results while achieving campaign KPIs, and she takes joy in teaching others to do the same. In her class, you’ll learn about Search Engine Marketing (SEM) and Social Media Management. You’ll also learn that digital marketing isn’t very difficult, well-worth learning and how to unlock the intricacies of transforming your digital return of investment to bring your brand to the next level.
You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.
Yes! You can use any SkillsFuture Credits you have to pay for course fees.
We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!
We do not offer any make-up or replacement classes.
