Paid Search Engine Marketing (SEM) (New)

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Paid Search Engine Marketing (SEM) (New)

(WSQ Paid Search Engine Marketing (Synchronous E-Learning))

TGS-2019502250

Overview

Modern consumers rely on more than just advertising and word-of-mouth reviews in order to make a purchase decision. In fact, they are increasingly relying on Google searches - not only to find the best product for their needs, but also to find new products they might not have even considered before. In this environment, being able to pre-empt and address the needs of potential consumers via Google is increasingly important in drawing new customers to your product. In this module, you will learn the basics of how to create a Google Ads Search advertising campaign from scratch, understand how Google AdWords works, and how to measure and fine-tune your AdWords campaign parameters for optimal results. Funding Period: 1st March 2021 to end Feb 2024

Course Specialities

Modules (1)

  • 1
    Paid Search Engine Marketing (SEM) (New)
    E-learning Training Assessment
    00:00 06:30 01:30
    Modern consumers rely on more than just advertising and word-of-mouth reviews in order to make a purchase decision. In fact, they are increasingly relying on Google searches - not only to find the best product for their needs, but also to find new products they might not have even considered before. In this environment, being able to pre-empt and address the needs of potential consumers via Google is increasingly important in drawing new customers to your product. In this module, you will learn the basics of how to create a Google Ads Search advertising campaign from scratch, understand how Google AdWords works, and how to measure and fine-tune your AdWords campaign parameters for optimal results. Funding Period: 1st March 2021 to end Feb 2024
    08:00

Course Duration

  • SSG Approved Training & Assessment Hours 08:00

 Objectives

  • Set up a Google Ads Search and Display advertising campaign from scratch

  • Perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results

  • Create successful text and display ads that drive clicks and conversions

  • Conduct effective and extensive keyword research with the Google Keyword Planner

  • Set up conversion tracking for measuring performance and to enable advanced bidding options (e.g. Enhanced CPC, Target CPA, Target ROAS)

  • Analyse reports and optimise campaigns to maximise return on investment

 Register your interest!

 Entry Requirement

Singapore/PR Students:

  • Aged 16 years and above AND
  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
  • WSQ Advanced Certificate in Fashion Technology OR
  • TaF.tc's Advanced Certificate

International Students:

  • Aged 16 years and above AND
  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
  • IELTS score 5.5 or TOEFL score 600

All Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.

 

Competent or possess equivalent skills and knowledge for the following competency:

a. WSQ Search Engine Optimisation (SEO)

 Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module

  • Be found competent during written, practical and oral assessments.


Student Pass Holders – a minimum of 90% attendance per month will be required.

 Key Learning Areas

  • Comprehensive step by step walkthrough on how to set up a Google Ads Search and Display advertising campaign from

scratch

  • Learn how to manage Ads campaigns in-house or outsource to an external vendor

  • Reveal what digital marketing agencies don’t want you to know

  • Open your eyes and understand that industry best practices may not always be the right way to go

  • Digital advertising strategies that actually work and help you achieve your KPIs  

  • Techniques to Measure, Analyse, and Optimise your campaigns based on insights from industry experts

 Who Should attend

  • Marketing Managers

  • Marketing Executive

  • Individuals who manage or execute Google Ads campaigns

 Certificate Issuance

Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Paid Search Engine Marketing. WSQ Certification is nationally endorsed and recognised by industry partners.

Course Fee

All Singaporean/PRs (SSG)

SkillsFuture Singapore Grant (SSG)
All Singapore Citizens and Permanent Residents

  • Full Course Fee S$ 450.00
  • Application Fee S$ 26.00
  • Less: SSG Grant S$ 315.00
  • - -
  • GST (7%) S$ 11.27
  • Total Fees Payable (Inclusive of GST) S$ 172.27
Singaporean (SFMCES)

SkillsFuture Mid-Career Enhanced Funding (SFMCES)
All Singaporeans aged 40 years and above

  • Full Course Fee S$ 450.00
  • Application Fee S$ 26.00
  • Less: SSG Grant S$ 315.00
  • Less: SFMCES S$ 90.00
  • GST (7%) S$ 11.27
  • Total Fees Payable (Inclusive of GST) S$ 82.27
SMEs (ETSS)

Enhanced Training Support Funding (ETSS)
SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million
Company must be registered or incorporated in Singapore
At leat 30% local shareholding is held by Singapore Citizens or Singapore Permanent Residents
Employees are Singaporean / PR

SME can claim additional 20% of full gross fee under ETSS where applicable
To check ETSS eligibility, contact our programme advisor at +65 3158 9328
so that they could check directly with the Grant Calculator system on your eligibility.

ETSS
  • Full Course Fee S$ 450.00
  • Application Fee S$ 26.00
  • Less: SSG Grant S$ 315.00
  • Less: ETSS S$ 90.00
  • GST (7%) S$ 11.27
  • Total Fees Payable (Inclusive of GST) S$ 82.27
Non ETSS
  • Full Course Fee S$ 450.00
  • Application Fee S$ 26.00
  • Less: SSG Grant S$ 315.00
  • - -
  • GST (7%) S$ 11.27
  • Total Fees Payable (Inclusive of GST) S$ 172.27
International Students
  • Full Course Fee S$ 450.00
  • Application Fee S$ 26.00
  • NA NA
  • NA NA
  • GST (7%) S$ 33.32
  • Total Fees Payable (Inclusive of GST) S$ 509.32

Course Schedule (Full Time)

Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)
Paid Search Engine Marketing (SEM) (New)

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