Inbound Marketing (New)

Online Short Course Fashion Business

Learn inbound marketing: the art of attracting, retaining, and cultivating new leads to your brand & product! SkillsFuture Credits and PSEA applicable to offset the amount.

Inbound Marketing is the art of attracting, retaining, and cultivating new leads to your brand and product. This is done by creating valuable content or experiences that educate and delight your customer while satisfying their needs. In this module, you will experience using the basics of a Customer Relationship Management system (CRM), set up a customer database and mailing list, and understand how to reach out to customers via blog posts, email newsletters and videos. Funding Period: 1st March 2021 to end Feb 2024

The Details


    Registered Title: (WSQ Inbound Marketing (Synchronous E-Learning))

    TPGateway Code:TGS-2019503031

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):14:00 Self-Directed E-learning Hours:00:00 Assessment Hours:02:00
  • Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy

  • Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both

  • B2B and B2C contexts

  • Be able to select appropriate digital marketing channels based on the marketing strategy

  • Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives

  • Be able to review performance indicators to measure the effectiveness of a digital marketing strategy

Key Learning Areas
  • Translate digital marketing to business

  • Derive KPIs and metrics from marketing objectives

  • Understand customers and the market

  • Develop a strategic digital marketing plan

  • Create a media plan and understand the setup and implementation of campaigns

  • Evaluate and apply continuous optimizations process to improve business performance

  • Explore an organization structure that enhance digital

Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Inbound Marketing. WSQ Certification is nationally endorsed and recognised by industry partners.
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Fees & Funding
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Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.


Yes! You can use any SkillsFuture Credits you have to pay for course fees.

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