Learn inbound marketing: the art of attracting, retaining, and cultivating new leads to your brand & product! SkillsFuture Credits and PSEA applicable to offset the amount.
Registered Title: (WSQ Inbound Marketing )
TPGateway Code:TGS-2019503031
16:00
Online
Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both
B2B and B2C contexts
Be able to select appropriate digital marketing channels based on the marketing strategy
Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
Be able to review performance indicators to measure the effectiveness of a digital marketing strategy
Singapore/PR Students:
International Students:
All Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.
Competent or possess equivalent skills and knowledge for the following competencies:
a. WSQ Search Engine Optimisation (SEO)
b. WSQ Paid Search Engine Marketing
c. WSQ Social Media Management
Student must fulfil the following requirements:
Marketing Managers
Marketing Executive
Business owners
Individuals who are looking to gain a comprehensive understanding of the concepts of digital marketing strategy, campaign development and implementation
Translate digital marketing to business
Derive KPIs and metrics from marketing objectives
Understand customers and the market
Develop a strategic digital marketing plan
Create a media plan and understand the setup and implementation of campaigns
Evaluate and apply continuous optimizations process to improve business performance
Explore an organization structure that enhance digital
A fully integrated marketer with strong foundation in tech B2B marketing, passion for community building and a love for the startup ecosystem. Am now responsible for celebrating developer products at Meta. My childhood dream was to become a detective. I love to investigate, think of endless possibilities and rationalise scenarios until it made sense, to uncover the truth. This passion for analysing behaviours and tinkering to see what makes people tick has followed me into my professional career. I treat every marketing action as an experiment and closely decipher different users’ motivations to help companies bring the greatest value to their customers through experiences, transforming them from good to super mighty awesome. I seek new challenges that merge new technologies with human-centered methodologies to create innovative solutions for an intended customer segment. Driven by discovering new insights, I find that the best ideas are born from collaboration. Being result-oriented, it is pertinent for me to see a project move from conception to realisation. In brief, I want to make people happy with simple products and epic experiences.
Joanna heads the operations team at Rogue Digital, a full-service Digital Marketing Agency providing a wide variety of services, including Search Engine Marketing, Social Media Marketing, Creative Design, and Content Writing. She has a major in graphic design as well as more than half a decade of experience running digital marketing campaigns for a diverse set of clients, including RISIS, Browhaus, the Automobile Association of Singapore, Carousell, and PAZZION. Joanna has a proven track record of delivering cost-efficient results while achieving campaign KPIs, and she takes joy in teaching others to do the same. In her class, you’ll learn about Search Engine Marketing (SEM) and Social Media Management. You’ll also learn that digital marketing isn’t very difficult, well-worth learning and how to unlock the intricacies of transforming your digital return of investment to bring your brand to the next level.
Yes! You can use any SkillsFuture Credits you have to pay for course fees.
