Inbound Marketing

Become the Next Fashion Talent

Inbound Marketing (WSQ Inbound Marketing)

Overview

Inbound Marketing is the art of attracting, retaining, and cultivating new leads to your brand and product. This is done by creating valuable content or experiences that educate and delight your customer while satisfying their needs. In this module, you will experience using the basics of a Customer Relationship Management system (CRM), set up a customer database and mailing list, and understand how to reach out to customers via blog posts, email newsletters and videos.

Course Specialities
  • Fashion Business
  • Apparel Design & Product Development
  • Footwear Design and Product Development
Modules (1)
  • 1
    Inbound Marketing
    E-learning Training Assessment
    00:00 14:00 02:00
    Inbound Marketing is the art of attracting, retaining, and cultivating new leads to your brand and product. This is done by creating valuable content or experiences that educate and delight your customer while satisfying their needs. In this module, you will experience using the basics of a Customer Relationship Management system (CRM), set up a customer database and mailing list, and understand how to reach out to customers via blog posts, email newsletters and videos.
    16:00
Course Duration
  • SSG Approved Training & Assessment Hours 16:00
 Objectives
  • Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy

  • Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both

  • B2B and B2C contexts

  • Be able to select appropriate digital marketing channels based on the marketing strategy

  • Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives

  • Be able to review performance indicators to measure the effectiveness of a digital marketing strategy

 Register your interest!
 Entry Requirement

Singapore/PR Students:

  • Aged 16 years and above AND
  • Possess at least 3 GCE 'O' Level credits with a minimum of C6 including English and Mathematics OR
  • ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
  • WSQ Advanced Certificate in Fashion Technology OR
  • TaF.tc's Advanced Certificate

International Students:

  • Aged 16 years and above AND
  • High School Diploma equivalent to GCE ‘O’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics AND
  • IELTS score 5.5 or TOEFL score 600

All Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.

 

Competent or possess equivalent skills and knowledge for the following competencies:

a. WSQ Search Engine Optimisation (SEO)

b. WSQ Paid Search Engine Marketing

c. WSQ Social Media Management

 Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.
 Who Should Attend
  • Marketing Managers

  • Marketing Executive

  • Business owners

  • Individuals who are looking to gain a comprehensive understanding of the concepts of digital marketing strategy, campaign development and implementation

 

 Key Learning Areas
  • Translate digital marketing to business

  • Derive KPIs and metrics from marketing objectives

  • Understand customers and the market

  • Develop a strategic digital marketing plan

  • Create a media plan and understand the setup and implementation of campaigns

  • Evaluate and apply continuous optimizations process to improve business performance

  • Explore an organization structure that enhance digital

 Certificate Issuance

Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Inbound Marketing. WSQ Certification is nationally endorsed and recognised by industry partners.

Course Fee
All Singaporean/PRs (SSG)

SkillsFuture Singapore Grant (SSG)
All Singapore Citizens and Permanent Residents

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • - -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
Singaporean (SFMCES)

SkillsFuture Mid-Career Enhanced Funding (SFMCES)
All Singaporeans aged 40 years and above

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • Less: SFMCES -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
Singaporean (WTS)

Workfare Training Scheme (WTS)
Aged ≥ 35 years and earning ≤ $2,000/month

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • Less: WTS S$ 44.50
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 63.57
SMEs (ETSS)

Enhanced Training Support Funding (ETSS)
SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million
SME can claim additional 20% of full gross fee under ETSS where applicable

  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 801.00
  • - -
  • GST (7%) S$ 7.07
  • Total Fees Payable (Inclusive of GST) S$ 108.07
International Students
  • Full Course Fee S$ 890.00
  • Application Fee S$ 12.00
  • NA NA
  • NA NA
  • GST (7%) S$ 63.14
  • Total Fees Payable (Inclusive of GST) S$ 965.14
Course Schedule (Full Time)
Inbound Marketing
  • Date 18 Apr 2020 to 19 Apr 2020 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Thye Hong Centre
  • Registration Filling Fast Apply Now
Inbound Marketing
  • Date 24 Jun 2020 to 26 Jun 2020 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Filling Fast Apply Now
Inbound Marketing
  • Date 13 Oct 2020 to 14 Oct 2020 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Corporates Only
  • Location Thye Hong Centre
  • Registration Open Apply Now
Inbound Marketing
  • Date 08 Jan 2021 to 11 Jan 2021 View Schedules
  • Day Full Day
  • Time 8:30 AM - 5:30 PM
  • Corporate / Public Open to Public
  • Location Central Plaza (Main Office)
  • Registration Open Apply Now
Course Testimonials
Seeto Wai Kee

Wonderful consecutive 2 day full day digital marketing class over two weeks——great choice of External Lecturer, Alvina Fu, who taught me a lot— great customer service from TaF.tc, very on the ball—. Joined on 10th, 11th November 2019 ( Social Media Marketing) and 16th, 17th November 2019 ( Inbound marketing) — also practical marketing strategies tailored to the Shoes and Fashion market— time well spent! Highly recommended!!