Footwear Brand Management and Buying Strategy

Online Short Course Footwear Design and Product Development

Use the right tools to approach market positioning of your footwear brand. Identify the needs of your target customers and develop a merchandise plan.

Overview
Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits. Funding Period: 1st March 2021 to end Feb 2024

The Details

  • FOR SKILLSFUTURE CLAIMS

    WSQ Name: (WSQ Manage Footwear Brand and Buying Strategy (Synchronous E-Learning))

    TPGateway Code:TGS-2013500827

  • total training hours

    34:00

  • Mode of Learning

    Online

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:34:00 Training Hours:32:00 e-Learning Hours:00:00 Assessment Hours:02:00
Objectives
  • Identify factors contributing to build brand identity
  • Identify target market and consumer demographics
  • Create branding strategy to establish a footwear fashion brand
  • Formulate a merchandising plan
  • Evaluate the merchandise plan through qualitative and quantitative analysis
  • Review and revise merchandise plan to optimize profit
Key Learning Areas
  • Footwear brand icon and values
  • Types of footwear and its function value
  • Types of retail formats and distribution channel
  • Criteria for market selection
  • Competitor analysis in the chosen market segment
  • Consumer demographics and buying patterns
  • Market and price positioning
  • Mark ups, margins and retail price computations
  • Merchandise plan for footwear
  • Open to buy plan for footwear
  • Methods of evaluating Key Performance Indicators
  • Qualitative and quantitative analysis
Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Manage Footwear Brand and Buying Strategy. WSQ Certification is nationally endorsed and recognised by industry partners.
Requirements
I am a ...
Fees & Funding
I am a ...

Can we help?

Get in touch with our advisors!

Drop us a Message
Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
*Devices need to have a working camera and a microphone.

Testimonials
FAQs

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

Want to know more?

Our advisors are always happy to help you get started!

Drop us a Message