Footwear Brand Management and Buying Strategy

Become the Next Fashion Talent

Footwear Brand Management and Buying Strategy

(WSQ Manage Footwear Brand and Buying Strategy (Synchronous E-Learning))

Overview

Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits.

Course Specialities

  • Footwear Design and Product Development

Modules (1)

  • 1
    Footwear Brand Management and Buying Strategy
    E-learning Training Assessment
    00:00 32:00 02:00
    Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits.
    34:00

Course Duration

  • SSG Approved Training & Assessment Hours 34:00

 Objectives

  • Identify factors contributing to build brand identity
  • Identify target market and consumer demographics
  • Create branding strategy to establish a footwear fashion brand
  • Formulate a merchandising plan
  • Evaluate the merchandise plan through qualitative and quantitative analysis
  • Review and revise merchandise plan to optimize profit

 Register your interest!

 Entry Requirement

Singapore/PR Students:

  • Aged 16 years and above AND
  • Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR
  • ES WSQ Workplace Literacy and Numeracy (WPLN) level 5 and above

International Students:

  • Aged 16 years and above AND
  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • Qualifications from professional institutes may be considered on a case-by-case basic AND/OR
  • Pass TaF.tc Entrance Test

English Language Requirement –

  • Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
  • IELTS score 4.5 or TOEFL score 450

Additional Pre-requisites:

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

 

All student must have basic mathematics skill set and know basic footwear terminology to perform project assignment

 Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Be found competent during written, practical and oral assessments
Student Pass Holders – a minimum of 90% attendance per month will be required.

 Who Should Attend

  • Buyer
  • Product Development Manager
  • Costing Merchandiser
  • Marketing Director
  • Visual Merchandiser

 Key Learning Areas

  • Footwear brand icon and values
  • Types of footwear and its function value
  • Types of retail formats and distribution channel
  • Criteria for market selection
  • Competitor analysis in the chosen market segment
  • Consumer demographics and buying patterns
  • Market and price positioning
  • Mark ups, margins and retail price computations
  • Merchandise plan for footwear
  • Open to buy plan for footwear
  • Methods of evaluating Key Performance Indicators
  • Qualitative and quantitative analysis

 Certificate Issuance

Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Manage Footwear Brand and Buying Strategy. WSQ Certification is nationally endorsed and recognised by industry partners.

Course Fee

All Singaporean/PRs (SSG)

SkillsFuture Singapore Grant (SSG)
All Singapore Citizens and Permanent Residents

  • Full Course Fee S$ 1,680.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 1,176.00
  • - -
  • GST (7%) S$ 36.12
  • Total Fees Payable (Inclusive of GST) S$ 552.12
Singaporean (SFMCES)

SkillsFuture Mid-Career Enhanced Funding (SFMCES)
All Singaporeans aged 40 years and above

  • Full Course Fee S$ 1,680.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 1,176.00
  • Less: SFMCES S$ 336.00
  • GST (7%) S$ 36.12
  • Total Fees Payable (Inclusive of GST) S$ 216.12
SMEs (ETSS)

Enhanced Training Support Funding (ETSS)
SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million
Company must be registered or incorporated in Singapore
At leat 30% local shareholding is held by Singapore Citizens or Singapore Permanent Residents
Employees are Singaporean / PR

SME can claim additional 20% of full gross fee under ETSS where applicable
To check ETSS eligibility, contact our programme advisor at +65 3158 9328
so that they could check directly with the Grant Calculator system on your eligibility.

ETSS
  • Full Course Fee S$ 1,680.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 1,176.00
  • Less: ETSS S$ 336.00
  • GST (7%) S$ 36.12
  • Total Fees Payable (Inclusive of GST) S$ 216.12
Non ETSS
  • Full Course Fee S$ 1,680.00
  • Application Fee S$ 12.00
  • Less: SSG Grant S$ 1,176.00
  • - -
  • GST (7%) S$ 36.12
  • Total Fees Payable (Inclusive of GST) S$ 552.12
International Students
  • Full Course Fee S$ 1,680.00
  • Application Fee S$ 12.00
  • NA NA
  • NA NA
  • GST (7%) S$ 118.44
  • Total Fees Payable (Inclusive of GST) S$ 1,810.44

Course Schedule (Full Time)

Footwear Brand Management and Buying Strategy

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