Fashion Brand Management

Online Short Course Fashion Business Apparel Design and Product Development

In this hands-on class, learn the importance of branding and create your own brand marketing strategy with your own unique selling point (USQ).

Branding can play a significant part to make your brand stand out from the crowd, particularly in competitive markets. You will have an intensive, interactive, hands-on understanding of how to create your own brand from scratch including your brand name, logo, identifying your unique selling proposition, identifying your target market, brand positioning and developing the sales and marketing strategy. Funding Period: 1st March 2021 to end Feb 2024

The Details


    Registered Title: (Fashion Brand Management (Classroom & Asynchronous))

    TPGateway Code:TGS-2022015447

  • total hours


  • Mode of Learning



Course Duration

SSG Approved Training & Assessments Hours:26:00 Trainer Facilitated Hours (On Campus/Virtual):16:00 Self-Directed E-learning Hours:08:00 Assessment Hours:02:00
  • Identify own strengths and weaknesses to establish fashion brand
  • Identify target market clearly and concisely
  • Create the brand Unique Selling Proposition (USP)
  • Create a meaningful brand name that relates to the product
  • Develop the brand personality
  • Compare and establish the brand positioning
  • Identify the brand icons specific to your brand
  • Design a sales and marketing strategy
Key Learning Areas
  • Market Research
  • Brand Icon
  • Key Performance Indicators
  • Marketing and Sales Strategy
  • Customer Demographics
  • Store Profile
  • Marketing Channels
  • Market Selection Criteria
Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Brand Guideline Development-4. WSQ Certification is nationally endorsed and recognised by industry partners.
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Fees & Funding
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Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books
  • Devices need to have a working camera and a microphone.


We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

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