Fashion Brand Creation and Management

• Fashion Business
• Apparel Design & Product Development

• Identify own strengths and weaknesses to establish fashion brand
• Identify target market clearly and concisely
• Create the brand Unique Selling Proposition (USP)
• Create a meaningful brand name that relates to the product
• Develop the brand personality
• Compare and establish the brand positioning
• Identify the brand icons specific to your brand
• Design a sales and marketing strategy

Singapore/PR Students:

• Aged 16 years and above AND
• Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR
• ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR
• WSQ Advanced Certificate in Fashion Technology OR
• TaF.tc's Advanced Certificate

International Students:

• Aged 16 years and above AND
• High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
• Qualifications from professional institutes may be considered on a case-by-case basic OR
• Pass TaF.tc Entrance Test

English Language Requirement –

• Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
• IELTS score 4.5 or TOEFL score 450

Additional Pre-requisites:

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Student must fulfil the following requirements:

• 75% attendance rate of total training hours per module
• Assessed and be competent for every module

• Assistant Merchandisers to Senior Merchandise Managers
• Assistant Buyers to Buying Managers
• Product Development Executives to Product Development Managers
• Retail Managers and Store Owners
• Marketing Executives
• Brand Executives / Managers

• Market Research
• Brand Icon
• Key Performance Indicators
• Marketing and Sales Strategy
• Customer Demographics
• Store Profile
• Marketing Channels
• Market Selection Criteria