WSQ Manage Footwear Brand And Buying Strategy

­­Use the right key tools to approach your market positioning of your footwear brand/line. You will be equipped with materials to identify the needs of your target customers, and learn to develop a footwear merchandise plan to optimize profits.


  • Identify factors contributing to build brand identity
  • Identify target market and consumer demographics
  • Create branding strategy to establish a footwear fashion brand
  • Formulate a merchandising plan
  • Evaluate the merchandise plan through qualitative and quantitative analysis
  • Review and revise merchandise plan to optimize profit

Entry Requirement

Singapore/PR Students:

  • GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • WSQ Advanced Certificate OR
  • WSQ ES WPLN Level 5 and above

International Students:

  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • Qualifications from professional institutes may be considered on a case-by-case basic OR
  • Pass Entrance Test

English Language Requirement –

  • Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
  • IELTS score 4.5 or TOEFL score 450

ALL students must have basic mathematics skill set and know basic footwear terminology to perform project assignment.

ALL students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.

Certificate Issuance

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

Who Should Attend

  • Buyer
  • Product Development Manager
  • Costing Merchandiser
  • Marketing Director
  • Visual Merchandiser

Key Learning Areas

  • Footwear brand icon and values
  • Types of footwear and its function value
  • Types of retail formats and distribution channel
  • Criteria for market selection
  • Competitor analysis in the chosen market segment
  • Consumer demographics and buying patterns
  • Market and price positioning
  • Mark ups, margins and retail price computations
  • Merchandise plan for footwear
  • Open to buy plan for footwear
  • Methods of evaluating Key Performance Indicators
  • Qualitative and quantitative analysis

Course Duration

Training Hours 32 hours
Assessment Hours 2 hours
Total Hours 34 hours

View Course Schedule


WSQ Course Fee Singaporean
(WTS a)
(SSG Grant c)
(ETSS d)
International Students
Full course fee S$ 1,590.00 S$ 1,590.00 S$ 1,590.00 S$ 1,590.00 S$ 1,590.00
Less: SSG Grant (S$ 1,113.00) (S$ 1,113.00) (S$ 1,113.00) (S$ 1,113.00) -
Course Fee after SSG Grant S$ 477.00 S$ 477.00 S$ 477.00 S$ 477.00 S$ 1,590.00
Add: Application Fee - - - - -
Add: 7% GST* S$ 33.39 S$ 33.39 S$ 33.39 S$ 33.39 S$ 111.30
Course Fee including GST S$ 510.39 S$ 510.39 S$ 510.39 S$ 510.39 S$ 1,701.30
Less: WTS (S$ 397.50) - - - -
Less: SFMCES - (S$ 318.00) - - -
Total Nett Course Fee Payable S$ 112.89 S$ 192.39 S$ 510.39 S$ 510.39 # S$ 1,701.30

a: Workfare Training Scheme (WTS) - Aged ≥ 35 years and earning ≤ $2,000/month
b: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) - All Singaporeans aged 40 years and above
c: SSG Grant - All Singapore Citizens and Permanent Residents
d: Enhanced Training Support Susidy (ETSS) - SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million

* GST Formula as follows:
Course fee after SSG grant x 7% GST = GST
# SME can claim additional 20% of full gross fee under ETSS where applicable