WSQ Create and Manage Fashion Brand

­­Branding can play a significant part to make your brand stand out from the crowd, particularly in competitive markets. You will have an intensive, interactive, hands-on understanding of how to create your own brand from scratch including your brand name, logo, identifying your unique selling proposition, identifying your target market, brand positioning and developing the sales and marketing strategy.


  • Identify own strengths and weaknesses to establish fashion brand
  • Identify target market clearly and concisely
  • Create the brand Unique Selling Proposition (USP)
  • Create a meaningful brand name that relates to the product
  • Develop the brand personality
  • Compare and establish the brand positioning
  • Identify the brand icons specific to your brand
  • Design a sales and marketing strategy

Entry Requirement

Singapore/PR Students:

  • GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • WSQ Advanced Certificate OR
  • WSQ ES WPLN Level 5 and above

International Students:

  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • Qualifications from professional institutes may be considered on a case-by-case basic OR
  • Pass Entrance Test

English Language Requirement –

  • Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
  • IELTS score 4.5 or TOEFL score 450

Students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation Requirements

Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.

Certificate Issuance

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

Who Should Attend

  • Assistant Merchandisers to Senior Merchandise Managers
  • Assistant Buyers to Buying Managers
  • Product Development Executives to Product Development Managers
  • Retail Managers and Store Owners
  • Marketing Executives
  • Brand Executives / Managers

Key Learning Areas

  • Market Research
  • Brand Icon
  • Key Performance Indicators
  • Marketing and Sales Strategy
  • Customer Demographics
  • Store Profile
  • Marketing Channels
  • Market Selection Criteria

Course Duration

Training Hours 24 hours
Assessment Hours 2 hours
Total Hours 26 hours

View Course Schedule


WSQ Course Fee Singaporean
(WTS a)
(SSG Grant c)
(ETSS d)
International Students
Full course fee S$ 1,180.00 S$ 1,180.00 S$ 1,180.00 S$ 1,180.00 S$ 1,180.00
Less: SSG Grant (S$ 826.00) (S$ 826.00) (S$ 826.00) (S$ 826.00) -
Course Fee after SSG Grant S$ 354.00 S$ 354.00 S$ 354.00 S$ 354.00 S$ 1,180.00
Add: Application Fee - - - - -
Add: 7% GST* S$ 24.78 S$ 24.78 S$ 24.78 S$ 24.78 S$ 82.60
Course Fee including GST S$ 378.78 S$ 378.78 S$ 378.78 S$ 378.78 S$ 1,262.60
Less: WTS (S$ 295.00) - - - -
Less: SFMCES - (S$ 236.00) - - -
Total Nett Course Fee Payable S$ 83.78 S$ 142.78 S$ 378.78 S$ 378.78 # S$ 1,262.60

a: Workfare Training Scheme (WTS) - Aged ≥ 35 years and earning ≤ $2,000/month
b: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) - All Singaporeans aged 40 years and above
c: SSG Grant - All Singapore Citizens and Permanent Residents
d: Enhanced Training Support Susidy (ETSS) - SME with employment size ≤ 200 or annual sales turnover ≤ S$ 100 million

* GST Formula as follows:
Course fee after SSG grant x 7% GST = GST
# SME can claim additional 20% of full gross fee under ETSS where applicable