Success Story

Hasina

Creator of the Singapore label HASINA

I’ve always loved fashion and I was determined in pursuing my dream to become a fashion designer. But only armed with a business degree and no formal training in fashion I thought that it was essential to develop my skills and my knowledge of the industry. I enrolled in the Diploma in Fashion Design and Technology at TaF.tc because the programme seemed well rounded and covered a large area, from learning about textiles to trends research, pattern making, branding and production. I thought that the classes were engaging and more importantly directly applicable to the business. It gave me the tools and confidence that i needed to start my label and pursue my fashion journey.

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Hasina

Kevin Chua

Head Buyer, Mothercare

Majoring in Chemistry, Kevin Chua graduated with a Bachelor of Science degree with merit from the National University of Singapore in 2010. He was on a student exchange programme when he gained exposure to the fashion industry through studying fashion, textile and jewellery design.

Through TaF.tc’s Professional Conversion Programme, Kevin completed the WSQ Advanced Certificate in Fashion Technology and WSQ Diploma in Fashion Technology (Merchandising and Marketing), he acquired the skills he needed to transition into the fashion industry to pursue his passion. Upon his graduation, he secured employment with Mothercare in 2011 as a Junior Buyer. Within a year, he was promoted to Buyer, then Assistant Merchandising Manager in 2014, and then this year he was promoted to Head Buyer. He currently travels around the world on a regular basis to source for new and exciting merchandise for Mothercare.

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Kevin Chua

MATTHEW GIDEON

Founder, Deboneire

Matthew Gideon graduated from Nanyang Polytechnic with a Diploma in Multimedia & Infocomm Technology. The idea of designing his own clothes first came to him at the tender age of 17. “I had a very clear sense of identity and personal style, but it was hard finding clothes that would allow me to express it.” He then explored his personal interest in fashion, studying Fashion Merchandising and Marketing at TaF.tc while waiting to do National Service.

The inspiration for his line came from his own difficulty in finding clothes that fit his slender and tall stature, and thus created the line of stylish clothes specially designed and crafted to suit men of similar built and size.

“Lecturers and industry trainers would tell me I was doing good work and encourage me to take this passion further,” he said. Encouraged by their advice to create his own brand, Matthew began gathering ideas for his own label. He seized every opportunity to make full use of any spare time from National Service to develop those formative ideas. After he was done with his stint in the army, he started travelling around Asia, sourcing for fabrics and manufacturers. From there, the plans for his first collection for Deboneire took shape.

Deboneire is a critically acclaimed label of exquisite evening wear for men, created by Matthew to dress men of character and taste, taking them from cocktail receptions or dinner functions, all the way to the red carpet.

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MATTHEW GIDEON

Nita Chauhan

Founder, Vincitore

Nita Chauhan joined TaF.tc and completed some of the modules in the Footwear Diploma course. From there, she moved on to develop and establish her own footwear company, Vincitore, which opened for business in Milenia Walk.

Vincitore’s shoes have been lauded by a large audience, being praised for close attention to details and for producing high-quality footwear – all while offering bright colours besides the classic black and brown. Vincitore’s shoes were worn by many local celebrities like Dennis Chong, Desmond Ng, and Pornsak during the Star Awards 2017.

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Nita Chauhan

PRISCILLA TAY

Vendor Manager, Nike

Priscilla Tay graduated from the Singapore Institute of Management with a Bachelor of Business in Accountancy in 2008.  Motivated by a strong interest in the fashion industry, she enrolled into TaF.tc and graduated with 2 Diplomas, one in Merchandising and Marketing, and the other in Apparel Design and Product Development.  She completed both diplomas within 5 months in 2010.

She was a participant in TaF.tc’s Global Fashion Talent Programme where she was offered an internship to work in TMI Vietnam Company Ltd, and was subsequently offered a full-time position as a Merchandising Assistant cum Fabric Developer. Her role exposed her to the world of textiles and apparel innovation and development, working with mills in Taiwan and Vietnam, and clients in United States and Germany for 3 years.

Through TaF.tc’s extensive network with the fashion industry, Priscilla secured a job with Nike Singapore as a Materials Developer and in 2015 transited to become Nike’s Vendor Manager.

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PRISCILLA TAY

Vivienne Ong- Lin

Managing Director, Fuchsia Lane

 

Lauded for its creative use of various fabrics to recreate the way we wear cheongsams, Vivienne Lin’s journey of setting up Fuchsia Lane was not an easy one. It was a leap of faith and a desire to take her passion further that made her give up up a well-paid marketing communications job in order to start her fashion label. From its first shaky steps in 2007, her fashion label grew and so did her need for more knowledge on the fashion industry.

In 2008, she first enrolled in Applied Apparel Merchandising course at TaF.tc in which she picked up skills on apparel production drawing, fabric sourcing, usage and fabric costing. She continued her learning journey with TaF.tc in 2010 to learn about retail merchandise buying for the textile and fashion industry, and continued to take courses ranging from Fabric Care to Drafting and Sewing.

From peddling her wares at a rented table at the Red Dot Museum, Vivienne has since taken her designs to new heights with an atelier of her own, and a team of 10 people who help her materialise her designs. She and her artisans produce workwear, cocktail dresses and evening gowns ranging from a few hundred to several thousand dollars. Her journey took time, sweat and passion, and she is now looking towards taking her line international.

Fuchsia Lane was recently commissioned by Singapore Tourism Board (STB) to design and construct shirts and scarves with a Peranakan twist, to be worn by by ASEAN Ministers attending the ASEAN Tourism Forum held on 18 January 2017 in Shangrila Hotel. Our own trade Minister S Iswaran and the Chief Executive of STB were also dressed by Fuchsia Lane for the event.

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Vivienne Ong- Lin