WSQ Manage Marketing Through Social Media

In today’s world social media communication is key focus for all business . In this interactive module you will learn to identify marketing communication opportunities in new media, developing marketing communication plans and evaluating the effectiveness of the social media platform in raising brand profile. The unit is delivered through lectures, group activities, Q&A sessions, group discussions and presentations.

Objectives

  • Identify marketing communication opportunities in social media.
  • Support brand alignment to social media communication channels.
  • Develop marketing communication plans for fashion retail.
  • Analyse effectiveness of social media implementation for fashion retail.

Entry Requirement

Singapore/PR Students:

  • GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • WSQ Advanced Certificate OR
  • WSQ ES WPLN Level 5 and above

International Students:

  • High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR
  • Qualifications from professional institutes may be considered on a case-by-case basic OR
  • Pass TaF.tc Entrance Test

English Language Requirement –

  • Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR
  • IELTS score 4.5 or TOEFL score 450

ALL Students are required to have basic knowledge of computer and Microsoft Office


Graduation Requirements


Student must fulfil the following requirements:

  • 75% attendance rate of total training hours per module
  • Assessed and be competent for every module
Student Pass Holders – a minimum of 90% attendance per month will be required.


Certificate Issuance

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

Who Should Attend

  • Shop Manager / Department Manager
  • Visual Merchandising / Merchandising Manager
  • Buyer
  • Operations Manager / Area Manager
  • Marketing / Marketing Communications Manager
  • Entrepreneur

(This module is only available for corporate training)

Key Learning Areas

  • Pros and cons of making changes to social media marketing communications
  • Types of e-based marketing communication plans
  • Search Engine Optimization
  • Criteria for selection of e-marketing communication and mobile social media
  • Target audience for retail and merchandise categories
  • Various forms and terminologies used in new media marketing
  • Types of resources for implementing new media marketing communication
  • Factors affecting trends and market development

Course Duration

Training Hours 30 hours
Assessment Hours 2 hours
Total Hours 32 hours

View Course Schedule

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WSQ Course Fee SME Sponsored SME Sponsored Self Sponsored Self Sponsored Self Sponsored International
Singaporean/PRs aged ≥ 40 years Singaporean only and aged ≥ 35 years Singaporean/PRs aged ≥ 21 years Singaporean only and aged ≥ 40 years
(SFMCES)
Singaporean only and aged ≥ 35 years and earning ≥ $2,000/month
(WTS)
Full course fee S$ 900.00 S$ 900.00 S$ 900.00 S$ 900.00 S$ 900.00 S$ 900.00
Less: Non-PME Courses
90% of course fee, capped at $25/hr
- - - - - -
Less: PME Courses
90% of course fee, capped at $50/hr
(S$ 810.00) - - (S$ 810.00) - -
Less: Non-PME Courses
80% of course fee, capped at $17/hr
- - - - - -
Less: PME Courses
50% of course fee, capped at $15/hr
- - (S$ 360.00) - - -
Less: Non-PME Courses/PME Courses
95% of course fee
- (S$ 855.00) - - (S$ 855.00) -
Nett fee after grant S$ 90.00 S$ 45.00 S$ 540.00 S$ 90.00 S$ 45.00 S$ 900.00
Add: 7% GST* S$ 63.00 S$ 63.00 S$ 63.00 S$ 63.00 S$ 63.00 S$ 63.00
Total Nett Course Fee Payable including GST S$ 153.00 S$ 108.00 S$ 603.00 S$ 153.00 S$ 108.00 S$ 963.00

* GST Formula as follows:
Course fee after SSG grant x 7% GST = GST
# SME can claim additional 20% of full gross fee under ETSS where applicable