| Website Search Engine Optimization for E-commerce SME’s & Entrepreneurs ( non-technical persons)
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| Course Duration |
: | 16Hrs - 2 Full Days | ||
| Course Fees | : | Actual Cost | SDF Grant | Amount to Pay |
| S$360.00 | S$64.00 | S$ 296 (TaFf-members) |
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| S$400.00 | S$64.00 | S$ 336 (Non- members) |
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| *Companies need to log into SDF EasyNet
www.sdf.gov.sg to make enrolment with SDF EasyNet for SDF Grant Course Description In business today, almost every individual or company has a website to represent themselves or their business. Great emphasis is put on creating a website that is pleasing to the eye to get the reader’s attention. However little attention is focused on how to build a website to get the readers to the site in the first place. Most individuals or small companies assume that once their website is up on the internet that traffic will automatically and naturally come to them. This is not the case. This 2 day workshop will explain the importance of understanding search engine optimization and then walk the participants through the process of what can be done as a non-technical person to optimize their own website. Who Should Attend |
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This course is available to any person/company involved in e-commerce or e-marketing for their business. Prerequisite General computer use and applications |
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| Objective | ||||
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This course aims to explain the various factors that can affect their website and its ranking amongst search engines. The training is more of a workshop that will walk the participants through the various aspects of meta tags, html tags, keywords and keywords research, link popularity, search engine submissions, pay per click advertising and SEO software programs. Once the behind the scenes work is done, the training will focus on how to build high page rankings and how to drive traffic to the site. |
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| Subject Outline | ||||
| Subject Topics | Sub Topics | Specific Learning Outcomes | ||
What is SEO? |
How do search engines work? What’s the big deal about website search engine optimization? |
Understand how search engines work & why it is critical to website development |
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Meta Tags |
How to optimize your web pages with Meta tags |
Create title tags to be noticed and get high rankings with search engines |
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HTML Tags |
Find out how to optimize the essential HTML tags |
Create title tags to be noticed and get high rankings with search engines |
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Keywords |
Find out how to use keywords to improve search engine rankings. |
Students will know the importance of key words in search engine searches. |
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Page Optimization |
Understand the importance of page optimization and how this affects your page rank. |
Optimize your web pages |
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What is Alexa? |
Use Alexa as a tool to assist your rankings |
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Day 2 - Website Traffic |
Driving Traffic to your site! |
You’ve built the site, now drive unique visitors to your site |
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Search Engine & Directory Submission |
How to submit to search engines (manually, software & paid services) |
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Link Popularity |
Improve your link popularity to improve search engine rankings Finding links through competitor backlinks |
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RSS Feeds |
Adding content to your site – keep your site active with the Search Engines |
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Blogs |
How can blogs help your ratings |
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Learning from your competitors |
Find top keywords from your competitors |
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