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This program is designed to assist senior management professionals to develop a strategic understanding of Corporate Social Responsibility including its application to their business. The program offers a seamless overview of all aspects of CSR providing critical input for leadership thinking. A key objective of the program is to enable senior leaders to harness CSR to gain competitive advantage. It aims to equip the top management with basic tools to kick start a CSR program in their own organization.
An eye opener, this workshop helps you understand the myths and realities of CSR. You will gain a strategic insight of CSR and how it can help you to take your business to the next level of excellence.
At the end of the workshop, you will have gained a management insight into how CSR can contribute to your business goals of increased profits, enhanced competitiveness, sterling brand equity and corporate reputation.
Methodology
The program, based on several real life case studies from a variety of industries across the world, is designed to facilitate active learning through interactive sessions and team activities.
Benefits of the Program
At the end of the program, the participants should be able to articulate their vision of CSR and a relevant framework for initiating action in their own organization.
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Board members, CEOs, Managing Directors, Executive Directors, Non-Executive Directors, General Managers, Directors, Vice-Presidents, Legal Counsels, Legal Advisors, Company Secretaries, Investor Relations Officers, Finance Managers, Financial Controllers, Compliance Officers, Corporate Advisors, Public Relations Managers, sustainability managers and corporate social responsibility managers.
Program Outline
DAY-1 |
DAY-2 |
1. WHAT IS CORPORATE SOCIAL RESPONSIBILITY?
- An Introduction to CSR
- Key CSR issues
- Business Case of CSR
- Why you need to embrace CSR?
- What are the global trends in CSR?
- How is CSR relevant to Asia / to your country?
- What are CSR trends in your industry?
2. CORPORATE SOCIAL RESPONSIBILITY FOR COMPETITIVE ADVANTAGE
- What is the business case for CSR
- CSR and Risk Management
- How can CSR bring competitive advantage?
- How can CSR improve your company’s bottom line?
- How can CSR impact your corporate reputation?
- How can CSR help you to become ‘employer of choice’
3. CSR TRENDS IN ASIA
- Is CSR a western fad?
- CSR and competitiveness of Asia
- Key drivers of CSR in Asia
- Key CSR issues in Asia
- Current and future trends of CSR in Asia
- CSR Risk Matrix for Asia
4. CSR STANDARDS, GUIDELINES AND CERTIFICATIONS
- CSR Standards / Code of conduct
- SA 8000, AA1000, ISO 26000, UN Global Compact Principles, Global Reporting Initiative, WRAP, FLA, Electronics Industry Code of Conduct (EICC), OECD Guidelines for MNCs, Sarbanes Oxley, UN Norms etc.
- Working with CSR standards and guidelines
5. Corporate Social Responsibility and Reputation Risk
- Corporate reputation value: why protect it?
- What is corporate reputation risk? Key drivers of reputation risk.
- Relationship between CSR and reputation risk
- How to identify and assess your reputation risks?
- Developing CSR Reputation Risk Matrix
- How can CSR impact corporate reputation?
- CSR tools to maximize brand equity and corporate reputation
6. INITIATING CSR PROGRAM
- How can you initiate CSR action in your organization?
- CSR Toolkit
- Gearing up for CSR action
- Social Audit / CSR Assessment
- CSR Budgeting
- How can CSR be measured?
- How can you monitor CSR program?
7. developing a robust CSR Program
- Carrying out CSR assessment
- CSR Benchmarking
- Formulating CSR Strategy and Plans
- Developing CSR Goals and Objectives
- CSR Organization, roles and responsibilities
- Implementation and Monitoring
- Effectiveness Verification and Measurement |
8. Stakeholder Management
- The importance of stakeholder engagement
- How to identify stakeholders?
- Engagement planning and strategy
- Effectively managing stakeholder dialogue
- Building stakeholder trust
- How to manage stakeholder aspirations and expectations?
- Measuring stakeholder engagement
9. GLOBAL SUPPLYCHAIN SOCIAL ACCOUNTABILITY
- What is an ethical supply chain
- Supply chain social accountability issues and concerns
- Developing and implementing supply chain accountability program
- Supply chain social accountability standards / code of conduct
- Supply chain audit, monitoring and certifications
10. CSR AND WORKFORCE MANAGEMENT
- Importance of workforce responsibility
- Key workforce responsibility issues in a global economy
- Restructuring, lay off, closure and outsourcing
- Strategic benefits of workforce responsibility
- Becoming “Employer of Choice”
11. SUSTAINAIBILITY AND BUSINESS
The concept of Sustainability and Sustainable Development
- What is a sustainable community?
- Why is sustainability important?
- Global Sustainability Issues, Constraints and Concerns
- Corporate Social Responsibility and Sustainability
- Triple Bottom-line Concept
- Role of business in sustainability
- Integrating sustainability strategies with business goals
12. CSR COMMUNICATION
- CSR and Corporate Reputation
- Communication with internal and external stakeholders
- CSR Challenges for corporate communication professionals
- Why you must communicate CSR?
- Designing successful CSR Communication campaigns
- How to manage a CSR crisis
- Developing effective CSR communication strategy and techniques
13. CSR REPORTING
- An overview of CSR Reporting
- Why is CSR Reporting important
- CSR Reporting Guidelines / Standards
- Developing Reporting model and strategies
- Developing, producing and distributing annual CSR Report
- Independent Verification / Review / Assurance of CSR Report |
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Trainer
Rajesh Chhabara
International Trainer, Consultant and Author
Rajesh Chhabara is a Singapore based corporate social responsibility expert with a diverse experience of over 15 years in private and nonprofit sectors. He is a published author, columnist, consultant, trainer and public speaker.
He has authored a globally acclaimed book “Social Accountability- A Practical Guide to Implement Code of Conduct”, the first of its kind book for the global retail supply-chain. His forthcoming book is titled “CSR for Competitive Advantage.”
He advises organizations in developing a seamless corporate responsibility program and tools including risk assessment, strategy, stakeholder management, management systems and certifications, supply chain monitoring, communication, crisis management and CSR reports. He is also a certified SA 8000 lead auditor and an approved EICC (Electronics Industry Code of Conduct) lead auditor and trainer.
His broad experience in media, social marketing, fund raising, supply-chain monitoring, project management and consulting coupled with his deep understanding of local cultures, socioeconomic challenges, labor rights issues, industry practices, political climate and risk matrix in the Asia region enables him to bring a wholesome approach to CSR solutions. His geographical work experience extends to India, Sri Lanka, Bangladesh, Pakistan, Nepal, Mauritius, Malaysia, Vietnam, Cambodia, Thailand, Indonesia, Middle East, Taiwan, China, Hong Kong and Singapore.
He has also developed curriculum/course material on social responsibility for a few academic institutes and has lectured in various management schools. He has authored a large number of articles, reports and research on responsible business and is South East Asia writer for the Ethical Corporation magazine, world’s leading CSR monthly. A regular speaker on corporate responsibility, his views are frequently quoted in global business and mainstream media.
His experience includes stints with leading media houses in India, Unicef, Gap and CSR consulting firms working with a wide range of industries.
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