Color & Style Co-ordination

This course provides an overview on colors, silhouettes and fashion. Silhouettes & fashion encompasses different types of garments, color coordination, fashion details and latest trends in fashion. It is highly recommended for the fashion sales associates, visual merchandisers, display artists, buyers and merchandisers or any beginners who want to make a career in fashion retail. The learner will develop knowledge on fashion trends, garment types, silhouettes, styles and color co-ordination. This creates an excellent platform for the sales associates to provide a more professional and well-informed recommendations and services to their customers.
This course is presented in an attractive, easy to follow manner, and is accompanied by multitude of pictorial presentations of different garment types. Interesting work activities are set at the end of each lesson to ensure that participants will maximize their learning through experiential activities and visuals stimulation

Sales Associates, Visual Merchandisers, Display Artists, Buyers and Merchandisers.

The aim of the subject is to enable the individual to
• understand consumers buying behavior, color characteristics and fashion cycles interprete sizes across different size charts
•articulate silhouettes, garment types and details using fashion industry terms
•analyze body type and color type of the customer and/or subject
•provide professional color and style recommendations

Buying Behavior

Factors affecting buying behavior
Factors to consider in buying decision

Understand buying behavior of customer and factor affecting them.
Determine customer’s requirements and assistance in their buying decision

Basics of Fashion
History of Modern Fashion

Understand basics of fashion & history of modern fashion.
Comprehend some of the common terms used in fashion & apparel industry such as classic, fad.

Silhouettes, Garment Types And Details

Garment Silhouettes, Types and Details

Introduce participants to garment silhouettes, types and detail
The ability to describe various silhouettes and components of the garment ie collar/neckline etc.
To be aware of different fashion categories
Identify different garment types
To be able to handle customer enquiries

International Size Equivalent Charts

To translate from one sizing standard to another with focus mainly on USA, UK, EU, Italy, Japan and local sizing.

Color Characteristics & Symbolism
Seasonal Colors of Individuals
Color Schemes and Coordination
Utilizing Colors for Correction

Understand characteristics of color
Identify personal seasonal color and be able to describe to customers
Understand different color schemes.
To be able utilize knowledge to overcome figure problems

Garment silhouettes, Types and Details
Figure Flaws & Solutions

To understand different body shapes and suitable styles
Identify various figure problems and their solution.
To be able to recommend product to the customer according to their body types
Evaluate different type of fitting.

Latest unconventional trend in colors, silhouettes and fit (e.g., the shorter hemline for pants and tighter fit for jackets, or khaki and turquoise color coordination)