Branding for Success

*Companies need to log into SDF EasyNet www.sdf.gov.sg to make enrolment with SDF EasyNet for SDF Grant

Course Description

This fast paced, 2-day hands-on training is for companies or individuals who wish to learn through an interactive, step-by-step process on how to create a brand, the brand platform and how to manage their brand. The course is also for companies looking to reposition their product in the market place.

Within a small group setting, the participants will select a product and by the end of the training, they will have developed the product, selected the product’s name, identified their target audience, and subsequently created the brand platform and how to manage the brand. The will develop a story board the visually conveys this product, the name, and the lifestyle of the consumer who is buying their product or service.

Subject Aims

The training aims to provide the participants with a full understanding of :

the theory of brand creation and the perception created in the consumer’s mind

how the marketing mix plays a vital role in brand creation and brand management

how to create and manage a brand from the ground up

how to manage the brand through positioning, advertisement and direct mail

Who Should Attend

Executives, Store managers, Entrepreneurs, Sales Associates, Marketing Managers

Subject Content

Sub Topics	Specific learning outcomes
Understanding the marketing mix to begin developing your brand, be it a product or service	Using the marketing mix to create a brand
Identifying the target audience	Know your audience to get his or her attention
Selecting a product, begin creating the brand platform	Learn a step-by-step process to create branding for any product
Positioning & Brand Personality	Learn how to position your product or service
Marketing mix strategy	Develop a strategy to market your product
What are brand icons?	Create the “uniqueness about your product.
Small group - Creating your brand icons	Learn the importance brand icons to your product
Reaching the Target Audience	Learn to create advertisements, direct mail, & promotions, email marketing campaigns
Group Presentations	Preview what has been created to see if the public “gets IT”

As the maximum number of trainees per class is limited to 20, we shall accept applicants on first come first served basis. Therefore if your company wishes to send employees to attend this course, you are kindly requested to complete the application form and send it back to us together with the course fee as soon as possible.

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