Pocket Textile Mechandising & Marketing Expert - S$ 40.00*- Order Form
Great Gift for those who wish to understand Textile Merchandizing & Marketing… Excellent Book making you Smarter and your Job Easier…
In today's competitive marketplace, a textile merchandiser must have more than just the basic information to survive. This book is best described as ‘All About Textile Merchandising & Marketing.’ This great book is in many ways a perfect introduction to the practical aspects of textile merchandising and marketing. Excellent handbook for designers, merchandisers, marketing personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents, factories and industry executives from around the world. The ideal guide when dealing with overseas factories and production agents in person or by phone, fax or email.
TABLE OF CONTENTS
DEFINING MERCHANDISING- Merchandising: Definition
- Flow Chart of Merchandising Activities
- Departmental Structures in Merchandising
- Traits of Merchandisers
- Scope of Merchandising
COMMUNICATION- Internal Communication
- External Communication
- Information Inflow
- Communication Essentials
- Drafting a Business E-Mail
COORDINATION & FOLLOW-UPS- Coordination
- Levels of Coordination
- Coordination in a Composite Unit
- Coordination in a Non-Composite Unit
- Coordination in a Buying House
- Coordination in a Liaison Office
- Follow-ups
BUSINESS KNOWLEDGE- Knowledge of Company and its Processes
- Knowledge of Related Products
- Knowledge of International Markets & Business Trends/Events
- Knowledge of Buyers
- Knowledge of Buyer’s Standards
- Knowledge of Competitors
SAMPLING- Sampling Process
- Types of Samples (Garments)
- Types of Samples (Fabrics)
- Types of Samples (Others)
- Samples’ Display
- Sampling Documents
NEW DEVELOPMENTS- Categories of New Developments
- New Season Shades, Styles & Designs
- Marketing Research
- R&D in Manufacturing Facilities
PRICING- Methods of Pricing
- Pricing Process
- Pricing for Fibres & Yarns
- Pricing for New or Specialty Products
- Check-List for PricingCheck-List for Pricing
- Price War after Elimination of Trade Restrictions
ACCESSORIES- Types of Accessories
- Sources of Accessories
- Costing of Accessories
- Accessories Sampling
- Accessories Sourcing Process
EMBELLISHMENTS- Types of Embellishments
- Costing of Embellishments
- Sources of Embellishments
- Embellishments Sourcing in a Buying House
ORDER PROCESSING- Order Processing-Introduction
- Types of Orders
- Inventory levels, Warehousing
- Lead-Times & On Time Deliveries
- Data Analysis
QUALITY ASSURANCE- Quality Standards
- Accredited Labs
- Quality Control
- Quality Parameters
- SQC & Six Sigma
- AQL Levels
- Quality Defects List
MARKETING- Difference between Merchandising & Marketing
- Nature of Marketing
- Marketing Process
- Export Marketing
- Containerization
- Textile Exhibitions/Publications
CERTIFICATIONS- Need of Certifications
- ISO
- WRAP
- Oeko-Tex
- FLA
- SA8000
- AAFA
- Customer Specific Certifications
OUTSOURCING/SUBCONTRACTING- Need of Outsourcing
- Check-List for Outsourcing
- Outsourcing Process
- Outsourcing in a Buying House
- Domestic vs International Sourcing
- Check-List for International Sourcing
RECORD KEEPING & SYSTEM DEVELOPMENT- Maintaining Hard Versions
- Maintaining Soft Versions
- Standardization of Hard and Soft Versions
- Importance of System Development
- ERP
COMPLAINT HANDLING SYSTEM- Complaint Handling Process
- Types of Complaints
- Complaints from Inside Organization
- Claims/Charge-backs/Replacements
PRESENTATIONS & MEETINGS- Preparing & Delivering Presentations
- Arranging & Attending Meetings
- Communication Tools
- Time-Lines & Action Plans
- Home Textiles
- Gloves
- Hosiery
- Nonwovens
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